Digital Markeing Strategy

A guide to creating an effective digital marketing strategy for the new year, including tips and best practices

As the new year approaches, it’s a good time to start thinking about your digital marketing strategy for the coming year. Whether you’re a small business owner, a marketing professional, or a solopreneur, having a clear and effective digital marketing strategy can help you reach your goals and drive success for your business. In this article, we’ll provide a guide to creating an effective digital marketing strategy, including tips and best practices to help you get started.


5 Simple but Effective Steps to follow

    1. Define your goals and target audience: Before you begin crafting your digital marketing strategy, it’s important to know what you want to achieve and who you want to reach. Consider your business goals for the coming year and how digital marketing can help you reach them. Then, think about your target audience – who are your customers and potential customers, and how can you reach them through digital channels? Defining your goals and target audience will help you create a more focused and effective strategy.
    1. Conduct a digital marketing audit: Take a look at your current digital marketing efforts and estimate their effectiveness. What’s working well and what could be improved? Look at your website, social media accounts, email marketing campaigns, and any other digital marketing channels you’re using. Consider factors such as your website traffic, social media engagement, and conversion rates. This will give you a good idea of where you’re starting from and what needs to be improved.
    1. Identify your key channels: Once you know what you want to achieve and who you want to reach, you can start identifying the best channels for your digital marketing efforts. This will depend on your goals, target audience, and the type of business you have. Some common channels for digital marketing include:
      • Website: Your website is often the hub of your digital marketing efforts, so make sure it’s up-to-date, well-designed, and user-friendly.
      • Social media: Social media platforms like Facebook, Instagram, LinkedIn, and Twitter can be powerful tools for reaching and engaging with customers. Choose the platforms that make the most sense for your business and target audience.
      • Email marketing: Email can be an effective way to stay in touch with customers and promote your products or services.
      • Paid advertising: Paid advertising on platforms like Google AdWords, Facebook Ads, and Instagram Ads can be a great way to reach a targeted audience and drive traffic to your website.

Read more about how to build Digital Presence

    1. Create a content marketing plan: Content marketing is an important part of any digital marketing strategy. It involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. This could include blog posts, articles, videos, infographics, and more. Develop a content marketing plan that aligns with your goals and target audience and consider how you can use different types of content to reach and engage with them.
    1. Measure and analyze: Digital marketing is all about data, so it’s important to track your efforts and see what’s working and what’s not. Use tools like Google Analytics to measure your website traffic and see where your visitors are coming from. Look at your social media analytics to see how your posts are performing. And, if you’re using paid advertising, track your conversion rates to see how well your campaigns are performing. By analyzing this data, you can make informed decisions about what’s working and what needs to be improved.


Creating an effective digital marketing strategy can seem overwhelming, but with a little planning and persistence, it’s a worthwhile investment in the success of your business.

While it’s possible to create an effective digital marketing strategy on your own, professional help can often be a valuable investment. Boosting Media has the expertise and resources to help you create a highly efficient and effective strategy that drives results for your business. We can help you identify the best channels, create a content marketing plan, and measure and analyze your efforts to see what’s working and what needs improvement. By working with a professional agency, you can save time and effort and get the guidance you need to succeed in the digital world.

#digitamarketing #digitalstrategy #socialmedia #bestpratices #BoostingMedia


What is Digital Presence and How to Build it?

What do you do before you go to try out a new restaurant that you have never been to before? You grab your phone out and type their name in your browser and see what is popping up! Then You check their google Maps reviews, aren’t you? You check out their Social profiles and see what the place looks like. aren’t you? Especially on Instagram? So do your customers! They do the exact same !!

A Survey Conducted by Sales Force Shows that,

  • 85% of consumers research a product or service online before making a purchase
  • Web sites are used 74% of the time to conduct the research
  • Social media is used 38% of the time for research

The information available online plays a huge role when it comes to someone making the final call. If your business is not out on Digital Channels yet, you are missing out ALOT! Being digitally available is a crucial part of businesses being successful nowadays.


What is Digital Presence?

In simple words, Digital Presence means how your business appears online. It is what your customers find when they type your business or brand name in their search engine. It could be your Web Site, Your Social Media Channel, or your Local Business listings such as Google business.


How do you Build and maintain a Strong Digital Presence?

What you put out their is what going to represent you when someone search you up !

Find what Digital Channels your Target Audience uses and chose carefully what you want to publish on your digital channels. Always plan out what when and where to publish.

Voice and Tone are essential parts of building a strong Digital Presence. Maintain your business’s Voice through the platforms and use the right Tone according to the which platform you are on.

I’ve seen many Businesses use the same caption on each and every social platform. Nothing wrong with it but what we need to understand is different social platform delivers different experience and what we looking for in each platform are different from each other. So understanding which type of audience is on different platforms and how they engage and behave is the key to success. Addressing the most suitable way that they should be addressed in each and every platform will be a huge game changer.

Even though you can create a free Page / Account on almost every major social media platform, Having a well-created Website is a Must! You have 100% more control over your website than you ever will have with your social channels. Since most people search for the product or service online instead of the brand you can make your website appear on the top search results with the SEO game.

As I mentioned above it is free to create an account or a page on all major social platforms but you should only create the platforms that you can consistently keep on updating. Having a Dead Social account can damage your brand way worse than not having an account.

Give to get. People don’t use social platforms to see brand promotions or advertisements. They use social platforms to engage with the people and profiles that they love. So Post something that can add value to their life along with your promotions. use the 80/20 rule when you plan your content calendar.

Keep updated with Social Trends and use them creatively when Publishing.

Content is king but UGC (User Generated Content ) is the cherry on top. Ask your Customers to leave reviews on your social platforms or encourage them to share their experience with your business, product, or services on their own profiles, such as Instagram Stories, Guest Posts, and Tik Tok Videos. Use the UGC on your page creatively to gain trust and attract more customers

Use a Content Mix. Such as Posts, Stories, Videos, Articles, UGC, Memes, Gifs, Shorts/reels, or Guest Posts. Find out which content type is suitable for your audience and which content type works on different platforms.


Being digitally available is extremely important to a brand’s success but it won’t overnight. It takes time and effort to build and maintain it. You make a plan and put your time and effort into it and it will give you results also With the help of an expert you can take your business to next level effectively.

Above are a few things about the digital presence and how to build and maintain it. Digital Trends and their new normal are consistently changing. Keep updated with those and never settle!

#DigitalPresence #DigitalPlatforms #SocialMediaPlatforms